Trust in Telehealth is on the Rise: Nearly 3/4 of Gen Z Report Using a Telehealth Service

Tech savvy and away from home, college students are tapping into telehealth services rather than having to rely solely on student health centers. 

Telehealth has become a back-to-school basic for the collegiate set, 71% of whom report using a telehealth service, as compared to 54% of the general population, according to a 2024 study conducted by Hers. 

What’s the result of more college students turning to telehealth? 71% of college students also self-identify as “healthy” as compared to 60% of Americans overall, and 31% report their health is “amazing” (a 5 on a 5-point scale) as compared to 21% of the general population. 

College students were the most likely of any demographic to say their health has changed for the better in the past three years (47% vs. 37% of the general population). 

College students today were in their formative teen years during the pandemic when telehealth services mainstreamed across America (with telemental health care increasing 10x during the pandemic). For many of them, telehealth care is healthcare, so it makes sense that telehealth services are a natural choice for them when they leave their hometowns, and primary care physicians, to go to school.

College students are much more likely than the general population to tap into telehealth services for their mental health needs. 66% have gotten a prescription for their mental health from a telehealth company compared to 55% of the general population. 

Furthermore, 68% of college students report being highly emotionally stable as compared to 59% of Americans overall, and 43% report their mental health has improved over the past three years vs. 38% of total respondents.

Research also shows that online mental health interventions, which include web-based self-help, apps, and chatbots, can be effective in managing diverse mental health conditions (e.g., depression, anxiety, stress, and insomnia) among youth.

For Gen Z, a generation known for advocating for mental health awareness, virtual healthcare as a way to make mental health treatment more accessible and less stigmatizing. Underscoring their interest in mental health, 47% of college students have proactively educated themselves about mental health compared to 35% of Americans overall. They’re talking more about things like anxiety and depression and sharing their experiences on social media.

Weight loss products also rank high on college students' telehealth lists; 64% have purchased a weight loss product from a telehealth company (maybe a weight loss medication, weight loss injections, or weight loss supplement) vs. 53% of the general population.

And then of course there’s sex. Sexual health is the top health care category students’ are utilizing from telehealth companies. 

College students aren’t the only group leading the telehealth revolution. Time-strapped parents are also telehealth leaders: 69% of working parents reported using telehealth services, compared to 54% of total respondents.

Percentage of residents per city who report using telehealth services

1. Albuquerque, NM, 91% 

2. Omaha, NE, 70%

3. Honolulu, HI, 69%

4. Kansas City, KS, 67% 

5. Little Rock, AR, 66% 

6. San Diego, CA, 66%

7. Providence, RI, 65% 

8. St. Louis, MO, 65% 

9. Baltimore, MD, 64%  

10. New Orleans, LA, 64%

11. Salt Lake City, UT, 64%

12. Memphis, TN, 63%

13. Milwaukee, WI, 63%

14. Austin,TX, 62%

15. Birmingham, AL , 62%

16. Oklahoma City, OK, 62%

17. Norfolk, VA, 61%

18. Raleigh, NC, 59%

19. Sacramento, CA, 59%

20. Indianapolis, IN, 57%

21. Phoenix, AZ, 56%

22. Denver, CO, 56%

23. New Haven, CT, 55%

24. Washington DC, 55%

25. Detroit, MI, 55%

26. Minneapolis, MN, 55%

27. Greenville, SC, 54%

28. Las Vegas, NV, 54%

29. Houston, TX, 53%

30. Seattle, WA, 53%

31. New York, NY, 51%

32. Miami, FL, 51%

33. San Antonio, TX, 51%

34. Orlando, FL, 50%

35. Louisville, KY, 50%

36. San Francisco, CA, 50%

37. Atlanta, GA, 49%

38. Charlotte, NC, 49%

39. Chicago, IL, 49%

40. Boston, MA, 48%

41. Nashville, TN, 48%

42. Tampa, FL, 47%

43. Philadelphia, PA, 45%

44. Dallas, TX, 45%

45. Columbus,OH, 43%

46. Cleveland, OH, 42%

47. Los Angeles, CA, 41%

48. Pittsburgh, PA, 40%

49. Des Moines, IA, 38%

50. Portland, OR, 30%

Get the data

This study is based on a 5,504-person online survey, which included 5,000 18-to-65-year-old respondents in the top 50 metropolitan areas (100 respondents per city) and a nationally representative sample of 504 18-to-65-year-old respondents to contextualize results. The study was fielded in May 2024.

Findings were analyzed by more than 100 demographic and psychographic cuts, including city, region, gender (when we refer to “women” and “men,” we include all people who self-identify as such), age, race and ethnicity, relationship status, parenting status, sexual orientation (heterosexual, bisexual, gay, lesbian, pansexual, asexual, queer, etc.), and political affiliation, among other areas of interest. 

All data in this study are from this source, unless otherwise noted. Independent research firm, Culture Co-op, conducted and analyzed research and findings.

Whether you’re a Gen Z-er headed back to college or you’re looking to take a page out of their book and give telehealth a try, here are a few tips to make the most of your virtual visits. 

1. Write down your questions ahead of time. Before your appointment, write down any questions you have that you want to make sure you ask your provider to ensure you don’t forget anything in the moment. 

2. Do your research. If you’re interested in prescription weight loss treatments, for example, you might be wondering how to ask your doctor for weight loss pills or Ozempic®. If you’re interested in mental health medication, you may want to do some research on anxiety medication or depression medication to familiarize yourself with what’s out there so you can ask your provider more informed questions. 

3. Make sure you know how to log in. Before your appointment, make sure you know where to log in. If it’s a portal and you need to set up an account, do that ahead of time. If there’s an app on your phone, have it downloaded. That way when it comes time for your appointment, you’ll be ready to go and won’t have to worry about any logistics. 

4. Ask about insurance. Many telehealth companies don’t require insurance and offer transparent pricing for care that’s not only more accessible but can also be more affordable, especially for those without insurance. 

Questions about our study? Contact us at [email protected].